Jaeger Le-Coultre: Horlogerie de Luxe 1938

1938—arguably one of the finest eras in watchmaking. This period marked a pivotal transition toward the modern wristwatch, with numerous innovations shaping its evolution. Strongly influenced by the Art Deco designs, watches of this time were not only technologically advanced but also among the most decorative ever created. To illustrate this, here’s a brochure from Jaeger-LeCoultre from 1938.