A piece of history; information to building a professional watch storefront. Found in a magazine from 1953, written by Jean Durieu and illustrations from P.A. Perret.

To all owners with a brick and mortar store: Here are some 60 year old tips for presenting the timepieces to your customers without distractions, annoyances and stop making them feel like they enter a whorehouse.

Audemars Piguet Bamboo: Grace of Lightness.

Bamboo, the natural symbol of lightness and flexibility, gives a symbolic expression to the lifestyle of tropical paradises.

The designers at Audemars Piguet came up with the concept for the Bamboo to recreate this grace with the means of the goldsmith's art.

Artfully intertwined golden canes are the characteristic of this creation. They form the supple bracelet, whose rhythm is picked up by the watch case and brought to perfection.

The harmony that a bamboo radiates, its silky shine, gives an idea of the painstaking manual work that was required to achieve this perfection of grace.

Collecting vintage racing chronographs isn’t merely about the watch itself. It’s a small object that reminds you of a moment in time, an emotion, the feeling of that roaring V12 behind your back, going full send through Eau Rouge.

A nostalgia trip on watches being used at the track through the 1930’s until the 1970’s.

Journal Suisse d'Horlogerie, Issues No. 3-4 March-April 1953. The longest running watch magazine in existence; Journal Suisse d'Horlogerie. Since 1876 they started to write about horology and continue to this day. This example is from March-April 1953 (Spanish edition). A source of vintage advertisements, new movements introduced that year, results from Neuchatel, a visit to Gübelin and the usual watch nerd stuff.